Your business has personality.
Let’s give it a brand identity to match.
Illustrated branding for charming small businesses with something to say.
I combine custom illustration, surface pattern design, and thoughtful branding to create a visual world that feels unmistakably you - from the logo on your door to the pattern on your pastry bag.
Illustrated Brand Identity — Starting at $2,500
More than just a logo
A bakery isn't just a place that sells bread. A flower shop isn't just somewhere to buy flowers. And your favorite coffee shop probably isn't your favorite just because the coffee is technically adequate.
The little businesses we love have personality.
I'll turn yours into a collection of custom illustrations, patterns, colors, typography, and branding that can live across your packaging, website, signage, social media, merchandise, and wherever else your business goes.
Think less “here's your logo.” More “here's your whole little world.”
What you'll get
Custom Illustration Collection
Approximately 6–12 original illustrated elements inspired by your business—the things, places, products, ingredients, or details that make the business yours.
Color + Typography
A curated color palette and font system that ties everything together.
Logo + Brand Mark
A charming, functional primary logo designed to work with your illustrated identity, plus a simplified mark for smaller applications such as social media avatars, website favicons, and more
Illustrated Brand Composition
Your custom illustrations brought together into one finished piece of branded artwork for use on your website, social media, print, and more.
Repeating Pattern Collection
One illustrated hero pattern plus two simpler coordinating patterns, giving you a flexible little family of artwork to use across your brand. Think tissue paper, napkins, cups, tablecloths, wallpaper — any surface you can print on that loves repeating patterns.
Simple Brand Guide
You won’t need to call me every time you need to design a new sign, social post, or piece of collateral. Instead, I'll give you an easy-to-follow breakdown of your brand's design “rules” so you can confidently use your new assets yourself.
Can’t or don’t want to do it yourself? That's okay. I'm always here if you need more design services.
Final Brand Files
Organized, ready-to-use files for your logos, illustrations, patterns, and other brand assets.
How it Works
We find the direction.
You'll tell me about your business, your customers, what you love, what you hate, and what you want your brand to feel like.
I'll develop a loose visual concept and initial illustration direction for you to approve before I move onto creating the finished identity.
You turn me loose.
This is a designer-led process.
Once we've agreed on the overall direction, I'll take the creative lead and build your illustrated brand world.
You'll have one consolidated revision round to address anything that genuinely isn't working.
You get the goods.
I'll package your finished brand assets, patterns, artwork, and simple style guide so you can put them to work.
And if you'd rather have me design more - a menu, packaging, punch card, or whatever comes next? I can do that too.
The Investment
Starting at $2,500
You'll walk away with a complete illustrated visual identity—a flexible collection of artwork, patterns, branding, color, and typography designed to work together wherever your business goes.
Need more? Let’s build it.
If you'd like ready-made assets, we can expand on your identity with menus, packaging, business cards, loyalty cards, signage, social templates, additional artwork, or any other branded collateral.
Every business is a little different, so we'll put together a project that includes what you need—and skips what you don't.
Is this for you?
Probably, if you have a bakery, café, flower shop, toy store, bookshop, farm stand, boutique, gift shop, food brand or another small business where personality matters.
You want something warm, charming, playful, nostalgic, handmade, colorful, or otherwise very much not corporate.
And most importantly: You already like my style and are comfortable letting me do my thing.
If you're hoping to review twelve nearly identical logo concepts and spend forty-five minutes discussing a tiny kerning adjustment, I say this with tremendous affection… I’m probably not your girl.
There are incredible designers who live for that. Me? I would rather draw you a cute baguette.
Let’s get started.
Tell me a little about your business, and let's see if we're a good fit!
Hey there! I’m Sarah.
My background is in graphic design, branding, and marketing—and I’ve always loved the challenge of taking a business and figuring out how to make it feel like itself.
Then I fell hard for illustration and surface pattern design.
Turns out, I didn’t really want to choose between them.
Illustrated Brand Identity brings those worlds together: the strategy and consistency of good branding, with the personality, storytelling, and charm of illustration and patterns.
I don’t just want to make your business look good. I want to make it feel like somebody.